A one-shot short on UAE Government Smart Services, made for cinema and screened for a month across VOX.
●The work
The task was to make the speed and simplicity of UAE Government Smart Services feel like something, not just say it. Government service films tend to explain. This one had to be watchable first.
55K+
total reach
95%+
completion in cinema
2.1K
organic shares in campaign week
We told it as a one-shot story, so the form carries the message: no cuts, no waiting, the whole thing over before you expect it. That gave us a cinematic piece that holds a wide audience while landing a single clear idea about digital transformation.
It was finished for theatrical release with DCP delivery and subtitles in both languages, and ran for a month across VOX Cinemas with a completion rate above 95%.
- Client
- UAE Government Services Excellence Program
- Sector
- Public sector, smart services, branded film
- Year
- 2025
- Deliverables
- Short film in festival and cinema versions, DCP files for theatrical release, Arabic and English subtitled versions, screening poster and stills package
- Release
- One month across VOX Cinemas, 42,000+ estimated theatrical audience