A Valentine's campaign for Maison Des Fleurs where fantasy meets luxury floral gifting.
Maison Des Fleurs wanted a Valentine's campaign that would sell a seasonal collection without looking like a sale. The answer was to go further into fantasy than the category usually allows, and to hold the luxury finish while doing it.
We built a dream world around the flowers: capsule stories, styling and art direction carried across video and stills, then cut into a run of social-optimised assets designed to be shared rather than scrolled past.
Thirty-two reels and posts went out across the season, seeded with influencers, and the work reinforced the brand's position as the region's premier floral gifting name while lifting traffic through the peak gifting window.
- Client
- Maison Des Fleurs
- Sector
- Luxury retail and floral gifting
- Year
- 2025
- Deliverables
- Creative direction, art direction, video and photo production, capsule story development and styling, social strategy, influencer seeding, scripting and captioning, post and delivery
- Commercial
- 48% spike in website traffic across the Valentine's peak, 10 to 15 February